Nineteen entries advance to second phase in ‘Wisconsin YES!’ youth biz plan contest

Nineteen entries advance to second phase in ‘Wisconsin YES!’ youth biz plan contest

MADISON– A statewide panel of judges have selected 19 entries to advance to Phase 2 of Wisconsin YES!, a youth business plan contest for students in middle school and high school.

Students from across the state submitted their science- and tech-based 250-word business summaries through the contest website – – in April to compete in Phase 1.

Past winners have hailed from Weston, New Glarus, Brookfield, Oshkosh, Racine and La Crosse.

Professionals committed to the development of young business leaders in Wisconsin served as judges, scoring the entries and providing constructive feedback to the students. Entries advancing to the next round, including the school, are:

Submission NameSchoolName
Bio-BuddiesLongfellow Middle SchoolMaggie Guran, Grace Williams
CoolSticksMiddleton High SchoolOliver Ehrhardt, Wyatt Ehrhardt, Noah Ehrhardt
Eco EarringsBrookfield AcademyMolly Seeger, Mary Ratnayake, Morgan Allen, Suzanne Ackley
EnvineBrookfield AcademyTennyson Matthews, Serena Suson, Ashley Zhu, Leo Astorga
Flippin TiresBrookfield AcademyPeter Mueller
H2-BrewLongfellow Middle SchoolEllasyn Korb
Hygge BearLongfellow Middle SchoolEmerson Shane
Infinite PenMstem Longfellow Middle SchoolNathan Gendrich
Photography/PrintsMadison West High SchoolBeeki Gurung
Playful PetsBrookfield AcademyAllison Courtright
SeninaturalsLakeland Union HighschoolAyla Mollen
Sibling Superhero: The Sibling Starter PackLongfellow Middle SchoolMaddie Stencel, Isabella Fiorentini, Hannah Jenkins
TeaPopBrookfield AcademyMishaal Omer, Charlotte Aexel,

Joe Zhu, Akshay Saluja

The BenchwarmerNeenah High SchoolMichael Hasler
The Exercise over Distance GameLongfellowJulius Ryan
The Interactive Online School for the Blind (BIOS)Whitman Middle SchoolEmily Scott
Trash Clean-up Rewards AppCrivitz High SchoolEli Gruszynski
Void LuresNeenah High SchoolTalon Eide
Z HireMiddleton High SchoolNoah Ehrhardt, Oliver Ehrhardt, Wyatt Ehrhardt


Phase 2 will require students to develop their business plan in more detail in a 1,000-word executive summary. Place finishers will be announced in early June and will be eligible for prizes. A video presentation by the grand prize winner will be shown during Wisconsin Entrepreneur’s Conference, which will be held virtually June 4. For more information on the conference, visit

The Wisconsin YES! contest is produced by the Wisconsin Technology Council. Major support is provided by WEA Trust, and the UW-Madison Office of Business Engagement.

Contest partners have included the Department of Financial Institutions, Department of Public Instruction, the Association of Wisconsin School AdministratorsMake a Difference Wisconsin, Project Lead the Way WisconsinSTEM Forward, Wisconsin Association of School BoardsWisconsin Society of Science Teachers and Wisconsin Association of School Business Officials

The Tech Council is the independent, non-profit and non-partisan science and technology adviser to the Governor and the Legislature. It serves as a catalyst for tech-based economic development in Wisconsin through programs such as the Tech Council Investor Networks, the Governor’s Business Plan Contest and the Tech Council Innovation Network.

Learn more at or contact the Wisconsin Technology Council at 608-442-7557.